Our Story.
Sometimes, distance brings us closer to home.
A personal passion for travel, the places we call home, and sharing the Italy that exists beyond the postcards.
A life shaped by travel. A heart rooted in Italy.
TREASURITALY was born in Australia from the story of an Italian traveller, Alessandro Terlizzi, and his lifelong connection to Italy.
For Alessandro, travelling has always meant more than visiting new places. It is about discovering different ways of living, understanding cultures, meeting people and experiencing the world beyond what is familiar. His journeys took him through different countries and eventually to Australia, where he found a new place to call home.
Yet the further life took him from Italy, the more he appreciated what he had left behind: familiar landscapes, family gatherings, friendships, local traditions, regional food and the rhythm of everyday Italian life. Experiencing other cultures gave him a new perspective on his own. What he had once considered ordinary became extraordinary.
He realised that what he missed most was not simply a place, but an entire way of life.
The passion existed long before the business.
In his twenties, Alessandro was already welcoming travellers from around the world into his home in the Marche region. Through an international hospitality platform, he hosted people free of charge, simply for the pleasure of introducing them to his part of Italy.
He would take them beyond the familiar tourist destinations, sharing hidden villages, countryside roads, local traditions and places that rarely appeared in guidebooks. There was no business behind it. No commercial objective. Just a genuine passion for bringing people closer to the places, experiences and everyday life he loved.
That passion never disappeared. While living abroad, Alessandro often found himself recommending destinations, helping friends plan their Italian adventures and sharing places that deserved to be discovered. Seeing people return with unforgettable memories gave him a sense of fulfilment. Slowly, an idea began to take shape.
There was no business behind it. No commercial objective. Just a genuine passion for sharing Italy.FROM THE FIRST HOSPITALITY EXPERIENCES IN MARCHE
Beyond the postcards. From a personal passion to TREASURITALY.
TREASURITALY was created to turn that personal passion into something more: a way to share Italy with people who want to experience more than its famous landmarks.
Italy is not only Rome, Venice, Florence or the Amalfi Coast. It is also the little village where life still moves at its own pace. The family-run restaurant serving recipes passed down through generations. The countryside roads, local markets, artisans, landscapes and communities that give every region its unique identity.
It is history, art, food, nature and tradition, but above all, the people and the life behind them. We believe a meaningful journey should leave you with more than photographs. It should offer new perspectives, genuine connections and stories that remain long after returning home.
Rooted in Italy. Connected to the world.
Although TREASURITALY was born in Australia, its heart and operations remain deeply connected to Italy. Alongside Alessandro is Maddalena, a dear childhood friend and the main local operations coordinator based in Italy. Their friendship, shared roots and understanding of Italian culture bring a personal dimension to the project.
Working with local travel professionals and partners, Maddalena helps transform ideas into carefully coordinated journeys, connecting travellers with places, people and experiences across Italy. Behind every itinerary is a group of dedicated people who share a common purpose: creating thoughtful, authentic and memorable travel experiences.
Whether through a scheduled small-group tour or a journey designed around individual interests, our ambition remains the same: to help people experience Italy in a way that feels genuine, personal and meaningful.
Our story continues with yours.
TREASURITALY is more than a travel business. It is an invitation to see Italy through the eyes of people who know it, love it and want to share it.
A story that began with a young Italian welcoming strangers into his home, continued across countries and cultures, and eventually became a bridge between Italy and travellers from around the world.
The most beautiful part is that this story is still being written — with every journey, every encounter and every traveller who chooses to discover Italy with us.